Vol 1 · Contemporary craft · 2025
Spirit of the City,
layered in every sip.
A contemporary craft gin from Hyderabad — distilled to capture the layered flavours of the Deccan. Slow, hospitable, and always true to its roots.
Batch 03
700 ml
42.8% abv
London Dry
Chapter I
Fursat
(n.) the art of savouring fully
Somecallitpatience.
Wecallitfursat.
Hyderabad has always excelled at cultural alchemy — transforming the foreign into the familiar. Dakhni blends languages, biryani adapts distant kitchens, and the city's architecture folds Persian, Mughal and South Indian influences into something distinctly its own.
Charminar Gin flows from that same spirit. We took a classic and warmed it with the aromatics, botanicals and stories that live in Hyderabadi homes — hospitable, versatile, and always true to its roots.
“Pour it neat, and taste centuries of cultural fusion.”
The Composition
Threenotes.Onelongevening.
01
Top note
Culture
Wild Juniper
The first impression — bright, resinous, unmistakably gin. A doorway into everything beneath.
02
Heart note
People
Fresh Aromatics
Green cardamom, coriander, citrus peel. The company you keep. The layers that reveal themselves over the evening.
03
Base note
Experiences
Lingering Spiced Depth
Warm spice that stays with you long after the glass is empty — the after-taste that calls you back.
Chapter II · The Label
Amonument,foldedontoglass.
A hollow arch cut across the label recalls the windows of Charminar. The four diamonds are its four minarets, the jali its stone lattice — a direct, wearable reference to the place that named this spirit.
Side A
The Craft
Insight into the botanicals, the distillation and the small choices that give this gin its character.
Front
The Face
Wordmark, quantity, strength. The primary display. Diamond counters echo the jali of the monument itself.
Side B
The Formalities
Batch, provenance, regulatory. The quiet paperwork that makes a spirit trustworthy.
Chapter III · The World
Multi-layered,culturallyrich,constantlyevolving.
001 — The Monument
Jali
A diamond, refracting.
002 — Identity
Refraction
003 — Botanicals
Deccan
Motto
“Great parties need no excuse — just good company and great drinks.”
The Sophisticated Host
004 — Voice
Layered
Now allocating
Reserveabottlefromthefirstrelease.
A limited first pour, allocated by hand to a small circle of bars, retailers and private cellars. Leave your details — we'll be in touch as it lands in your city.